About Doing.
Doing solves design problems. Easier said than done, but always rewarding.
The results are tailored, focused design executions that provide positive ROI. That comes from satisfied users, increased revenue, and positive engagement.
Doing puts years of experience to work for you, creating meaningful and compelling solutions in print and digital.
Branding Design
Your logo is your handshake, not your elevator pitch. Please keep it simple and let your messaging, content, and values do the heavy lifting. Your logo reminds people that you walk the walk. Stay brand consistent by following your style guide, and be bold, never regular.
Web Design & Development
Your codebase is like a house. Without a solid foundation, it will crumble. Avoid restarting dev procedures and establish a scalable workflow your team can follow and contribute. Keep your tech stack strict and pay back as much, if not all, of your tech debt as soon as possible.
Product Design
Build your products for the end user, not the stakeholder. Always remember who will use the product and tailor your research, UX, and UI to that audience. Support your decisions with data to avoid personal bias. Challenge bias with user data to develop your best possible product.
Always remember it will never be perfect. But it can be great.
A pretty good leader
Carl Waldron has been designing, developing, and leading design initiatives for over 20 years. He approaches every design problem from the perspective of the end user, making every solution tailored to the target audience.