We Design While You focus.
Creative services for Healthcare, Wellness, and more.

Does your brand reflect where you want it to be?
Is your brand aligned with your future business goals? Consistent, market-relevant branding with compelling stories will captivate audiences. Consistent, empathy-driven brands foster loyalty, paving the way to success. Through our branding and web design solutions, we transform your brand stories into immersive experiences that truly resonate.
Providing end-to-end branding & web design services.
Doing delivers holistic branding and web design solutions, covering everything from user experience (UX) and responsive design to search engine optimization (SEO) and conversion rate optimization (CRO). Our approach ensures a visually stunning, user-focused digital presence that prioritizes engagement and drives meaningful, measurable results.
Closing Design Gaps
We will keep your brand consistent.
Doing strictly adheres to your brand guides to produce a wide range of branded, digital, and physical design solutions. We can also create branding guides if you don't have them!
We close design gaps. Let Doing solve your design problems so you can focus on what you do best.
+ Brand Identity
+ B2B and B2C Marketing Materials
+ Trade Show Booth & Activation Design
+ Web Design & Development
+ UX & UI Design
+ Brand Identity & Strategy
+ Podcast & Media Production
+ Social Media Content Creation
+ Content Writing
Ria Health: A comprehensive rebrand
Ria Health required a new brand direction and messaging to complement its ambitious future goals. Doing designed the new brand direction along with their messaging, social media, and web design refresh.




MD W/ Me: A Return to Housecalls
MD With ME (now Ziphy Care) developed technology to facilitate comprehensive at-home doctor visits. During its growth startup phase, Doing crafted the MD W/ ME branding, focusing on the doctor-patient relationship and the benefits of at-home physician care.





Zipari: Health Tech for Health Insurance
The branding and product design were created to position Zipari as a leader in the health tech space and reflect its mission of putting members first.





Digital Product Design
User-tested, human-focused healthcare products.




"If you’re looking for the right blend of creativity and business savvy, Carl Waldron is the best designer out there. He did the entire branding for Ria Health, which was instrumental in improving B2C engagement."
JC Muyl // Fractional Executive for US or Global digital health startups

Words from Doing
Reminder: Update your Website Hero Section
It’s time to update your website hero. You probably haven’t in a while, and it’s looking pretty stale. It’ll help your business, I swear.
Brand Storytelling: Forget jargon, tell a story
Avoid jargon and tell a story. Brand storytelling is the best way to get your message and value across to your captive audience.
Graphic Design without Adobe Creative Suite
It may be time to explore alternatives to the digital giant. Here are some apps for doing graphic design without Adobe.

This is Carl Waldron
Owner of Doing & Creative Director
I live in a constant state of "Let me create something, dammit!" which would be exhausting if it weren't so motivating. I need to build, design, draw, record, or create. It's worked out very well so far.
As a design lead, I've assembled and led teams of brilliant creatives and developers. Together, we've crafted focused brands, human-centered digital products, and comprehensive mobile apps that help simplify life. All were validated through vigorous testing, of course.
I design and deliver brands for companies large and small. I am well-versed in creating validated user experiences, building brands that resonate with target audiences, and product design systems that bring consistency to a digital suite.
In the last 22 years, I've executed every step of a brand and product design life cycle, from initial brainstorming through final deliverables and implementation for clients. I am ready for anything. I love making things that help people, including kettlebell workouts, designs, and fitness.
It's nice to meet you. How can I help you solve your problems?




