Ria Health branding
Doing partnered with Ria Health to transform their brand identity and website. The goal is to help Ria Health reach a wider audience and clearly communicate its mission and values.
Ria Health is an organization that diligently helps people to manage their alcohol addiction.
The Problem
The company needed a complete brand refresh at the start of 2021. Their original logo and messaging did not align with their current or future goals, and the company lacked a cohesive style guide to help maintain a consistent brand image.
![ria-health-original-logo](https://i0.wp.com/www.doingco.com/wp-content/uploads/2023/11/ria-health-original-logo.png?resize=233%2C159&ssl=1)
![riahealth-original-website](https://i0.wp.com/www.doingco.com/wp-content/uploads/2023/11/riahealth-original-website.png?resize=1080%2C720&ssl=1)
The Solution
Working closely with Ria Health’s executive team, Doing developed a new brand identity focused on “creating a positive relationship with alcohol.”
The Ria Plus is a symbol of positivity that reinforces the company’s commitment to helping members make positive strides in their journey.
A comprehensive brand guide, messaging template, and web portal were developed and launched in early 2022.
![doingllc-work-Ria-Health-01-logo](https://i0.wp.com/www.doingco.com/wp-content/uploads/2022/06/doingllc-work-Ria-Health-01-logo.png?resize=1080%2C608&ssl=1)
![doingllc-work-Ria-Health-02-brandbook-02](https://i0.wp.com/www.doingco.com/wp-content/uploads/2022/06/doingllc-work-Ria-Health-02-brandbook-02.png?resize=1080%2C608&ssl=1)
![carl-waldron-sample-ria-health](https://i0.wp.com/www.doingco.com/wp-content/uploads/2023/02/carl-waldron-sample-ria-health.jpg?resize=1080%2C608&ssl=1)
![doingllc-work-Ria-Health-02-brandbook-02](https://i0.wp.com/www.doingco.com/wp-content/uploads/2022/06/doingllc-work-Ria-Health-02-brandbook-02.png?resize=1080%2C608&ssl=1)
Comprehensive Brand Book
To maintain consistency, a brand needs rules. Doing delivered a comprehensive brand book the company continues to use today.
![doingllc-work-Ria-Health-04-billboard](https://i0.wp.com/www.doingco.com/wp-content/uploads/2022/06/doingllc-work-Ria-Health-04-billboard.png?resize=1080%2C608&ssl=1)
Taking it to the streets
Getting the message out to the public with engaging street ads.
![doingllc-work-Ria-Health-07-merch](https://i0.wp.com/www.doingco.com/wp-content/uploads/2022/06/doingllc-work-Ria-Health-07-merch.png?resize=1080%2C608&ssl=1)
Showing support
Ria Health’s branded internal merch. Who doesn’t love a company t-shirt?
![doingllc-work-Ria-Health-06-mobile](https://i0.wp.com/www.doingco.com/wp-content/uploads/2022/06/doingllc-work-Ria-Health-06-mobile.png?resize=1080%2C608&ssl=1)