Karma Advisory
Doing partnered with Karma Advisory to refresh its brand identity and website. Recognizing that to compete in the market, Karma had to reposition its branding and visual identity.
Karma Advisory is a public and private sector consultancy dedicated to simplifying IT solutions.
The Problem
The company branding was dated and note governed by a style or brand guide. This lead to inconsistent branding across every touchpoint. The biggest hurdle was the logo, which needed refinement and a set of rules to keep it honest.
The Solution
Doing developed a brand refresh, consisting of a new logo, colors, patterns, and imagery standards. Alongside a comprehensive brand guide to govern the company moving forward. The new Karma Advisory web portal went live in 2023, with its new direction focused on usability, clarity, and cohesive branding.
Complete Brand Book
To maintain consistency, a brand needs rules. Doing delivered a comprehensive brand book the company continues to use today.
Refocused Web Design
The new website is brand focused and aimed at providing their target clients all the relevant information they need to make the right decisions.
New Identity
The new Karma logo represents their path forward while honoring heir company’s humble beginnings.