Storytelling: Tell Stories To Connect With Your Audiences

Storytelling is the backbone of human interaction. All we do is tell stories. Many businesses skip storytelling and choose jargon or technical specs to reach their clientele. The key to success is telling stories to connect with your audiences.

If you sell products, tell a story showing your audience how the product can solve a problem for them. Shove some people (personas) in there and give it a beginning, middle, and end. Here is an example of product storytelling for a flat vacuum called the Slidr.


Mathew’s dog constantly kicks its food under his couch, in a very hard place to reach. Mat finds it harder and harder to clean under there, as lifting and moving the couch is doing a number on his back. Instead, Mat purchased the new Slidr vacuum. It fits comfortably under his couch and cleans without his back taking a beating. Now his quality of life and hygiene have improved, thanks to Slidr.

You can tell this story in a variety of ways. If you have the budget, a commercial is an ideal way. If you have a website and a dream, you can execute this style of brand storytelling. Utilize illustrations or stock photography to build an elaborate infographic telling the story on your website. Use those assets in promotional materials to continue Mathew and his dog’s story of a clean home, thanks to Slidr.

The key is to be creative and tell the story in any medium available. Connecting with people through storytelling leaves a lasting impression that can stay with a potential customer for years. I’ve purchased products like PC parts or robot vacuums based on the story told on their product pages.

Storytelling is effective and human. If your product can solve a problem, tell your audience a story, letting them know how.

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